NCT 127 'BLINGY': 940K First-Week Sales, Still No. 1 in 3 Countries

Correction (2026-09-10): The scope, comparisons and interpretation of key figures have been reviewed and corrected below. The original publication date is retained.

First-week sales fell, but iTunes and Hanteo's overseas charts hit new records — breaking down NCT 127's 10th-anniversary comeback by the numbers.

What the Album Is

NCT 127 returned at 6 p.m. KST on August 24, 2026, with their seventh full album 《BLINGY》. The release landed exactly ten years after the group's 2016 debut, giving it special weight as an anniversary album. The record includes the title track "Blingy" among several songs, and it landed on domestic and international charts as soon as it dropped.

Hanteo total first-week sales and country rankings have different scopes. First-week sales are not limited to purchases within Korea, and overseas rankings are not stream counts.

The Numbers

According to Hanteo Chart, 《BLINGY》's first-week album sales (August 24–30) came to 940,453 copies. Lined up against the group's recent full albums, the trend is clear.

The domestic figure alone looks underwhelming, but overseas, the story flips. By the morning of August 25 KST — the day after release — 《BLINGY》 had already hit No. 1 on iTunes' albums chart in 10 countries, including Chile, Colombia, Finland, Thailand, Indonesia, Malaysia, Turkey, Lithuania, Vietnam, and the Philippines, while also topping Korea's Bugs real-time chart and Japan's AWA rising chart. In China, it swept No. 1 on QQ Music's digital album, full-length album, and K-pop MV charts, plus KuGou Music's digital album chart. On top of that, Hanteo Chart's September 4 report on its overseas sales index for the fourth week of August (Aug 24–30) showed 《BLINGY》 topping the US (13,618.63), Japan (14,542.91), and China (28,642.70) indexes at the same time — a "triple crown."

What Drove This Result

Album sales count copies, not buyers, spending per buyer or streaming consumption. Dividing sales by the number of members does not measure individual contributions either.

Records and What They Mean

Taken on its own, the first-week number is a bittersweet record for NCT 127. Their run of million-sellers — 《2 Baddies》 in 2022 (1,547,595 copies) and 《Fact Check》 in 2023 (1,628,953 copies, their personal best) — continued through 《WALK》 in 2024 (1,095,344 copies) before finally dipping below the million mark with 《BLINGY》. It's the first time one of the group's full studio albums has missed a million in first-week sales since 2021's 《Sticker》 — five years ago.

What's Next

This is nuloq's own analysis based on the public charts, reporting, and official data listed under Sources, written with the help of AI. It is an interpretation of public data for information only — not a definitive judgment of any artist or agency — and chart figures reflect the time of writing. We correct the text if errors are found.